The 2:47am Storm Lead That Went to Your Competitor

The Call You Missed at 2:47am

A cell of quarter-size hail tears through a neighborhood at midnight. By 2:47am, one homeowner is wide awake, staring at a dented ridge cap through the attic hatch, and Googling "roof damage insurance claim" on their phone. They call the first three roofers that show up.

You were number two on that list. Nobody answered. Your competitor - number three - had a live voice pick up on the second ring. They booked the inspection before sunrise. You found out about the storm on the news the next morning.

Speed-to-Lead Is the Whole Game in Storm Season

Insurance leads are not like retail leads. A homeowner who just filed a claim with their carrier is in motion - they are emotionally activated, they have an open claim number, and they want a contractor who sounds like they have done this before. Every hour you wait, your close rate drops.

One storm-belt roofer we work with was losing roughly 40% of their after-hours web leads to whoever called back first at 8am. That is not a marketing problem. That is a response-time problem.

Tom Picks Up. Every Time.

Tom is ARC's AI receptionist. He answers calls and web form submissions around the clock, asks the right intake questions (date of loss, carrier, claim number, damage type), and pushes a qualified lead card directly into AccuLynx or JobNimbus before your estimator's alarm goes off.

Tom does not fumble when a homeowner says "State Farm told me I need a contractor to do a scope before they send the adjuster." He knows what that means and he books the appointment.

Pair Tom With Hudson and Stop Chasing Dead Leads

Hudson handles outbound follow-up. When a lead comes in but doesn't book right away - maybe they're getting three estimates like most insurance jobs - Hudson sends structured follow-up touches that reference the claim process, Xactimate scope timelines, and supplement cycles. He keeps your company top of mind through the entire adjuster-approval window.

Tom plus Hudson together put you on the Crew plan at $2,499/month (plus the one-time $5,000 onboarding). For a roofing company running 15 to 30 storm jobs a season, a single recovered insurance job covers that monthly cost.

Start With Tom Tonight

If after-hours calls are the hole in your bucket right now, start with Tom on the Starter plan at $1,499/month. Get him connected to your existing CRM, brief him on your service area and carrier preferences, and let him work the overnight shift you have never been able to staff. Try it free for 14 days and see what was calling you at 2:47am.