The Adjuster Called at 4pm Friday. You Missed It.

The Call That Cost $14,000

It's 4:07pm on a Friday. An insurance adjuster calls to discuss a supplement on a 42-square TPO job - Xactimate line items, O&P dispute, the works. Your crew is on a ridge. Your office manager already left. The call goes to voicemail.

By Monday morning, the homeowner has already signed with the guy who answered his phone Saturday morning. That job is gone.

Why Roofing Runs on Response Time

Storm season doesn't run 9-to-5. Hail hits at 3am, homeowners start Googling at 6am, and adjusters work their own schedules. The contractor who replies first - not the best contractor, not the most experienced - gets the appointment.

AccuLynx and JobNimbus are great for managing the pipeline. But they don't answer the phone when you're on a roof.

What Tom Does While You're Running Crews

Tom is ARC's AI receptionist. He answers every inbound call, qualifies the lead (storm damage, insurance claim, or retail), captures the property address, and logs it straight into your CRM - whether that's JobNimbus, AccuLynx, or a simple spreadsheet.

One storm-belt roofer we work with ran a full hail event weekend without a single missed lead. Tom handled 34 inbound calls between Friday at 5pm and Monday at 8am. Seventeen of those turned into booked inspections.

The Supplement and Adjuster Problem

Here's where it gets more specific. When an adjuster calls to discuss an ITEL material match dispute or a denied Xactimate line item, they're not going to leave a detailed voicemail and wait three days. They move on. They close the file.

Tom doesn't just take messages. He's trained to recognize insurance claim language, flag supplement-related calls as high priority, and route them immediately - by text, by email, whatever your escalation protocol is. The adjuster gets a response within minutes, not days.

Hudson Fills the Pipeline Before the Storm Clears

Once the weather event hits, the window for canvassing is 48 to 72 hours before every roofer in your market is knocking the same neighborhoods. Hudson is ARC's outreach AI - he runs targeted follow-up sequences to homeowners in the affected zip codes, pulling from storm data and your existing lead lists.

Hudson qualifies interest, books inspection appointments, and hands warm leads to your sales rep. One roofer in the Gulf Coast market ran a post-hurricane sequence with Hudson and booked 22 inspections in four days without adding a single canvasser to payroll.

What This Costs vs. What You're Losing

Tom alone starts at $1,499/mo on the Starter tier (plus a one-time $5k onboarding). A single recovered supplement dispute or a Friday afternoon adjuster call that turns into a signed contract covers that for months.

If you want Tom handling inbound and Hudson working outbound simultaneously, that's the Crew tier at $2,499/mo - two AI teammates running your lead intake and follow-up around the clock.

Compare that to one missed 40-square insurance job. The math is not complicated.

Where to Start

If you're losing leads after hours or watching supplement calls go cold over weekends, start with Tom. He's the fastest fix - no hiring, no training, no sick days during a hail event. Before you decide, get a free AI audit from ARC. It's a 15-plus page custom report built around your specific market, your current lead flow, and exactly which gaps are costing you the most. Turnaround is 24 hours. You'll know exactly which hire makes sense before you spend a dollar.