The 2:47am storm lead — and why your best roofer never sees it
It is 2:47am after a hail cell. Twelve homeowners just texted your shop. Your phone is off. Your front office does not open until 8am.
By 8am, four of those twelve have already booked with the roofer who replied first. ~$42,000 of revenue walking out the door.
Why this happens
Storm leads are different. They text at night because something just happened. First response wins the inspection ~70% of the time.
What Hudson does
Hudson — the AI Outreach Specialist — picks up every overnight text in 9 seconds. Qualifies (insurance claim? deductible? roof age?), gets the address, books an inspection on the morning crew's calendar.
A Tampa storm-belt roofer went from booking 41% of overnight leads to 89% with Hudson + Owen (Operations).
The math
One saved inspection a week is ~$4,000 average ticket. One Hudson month at $1,499 pays for itself in 7 days.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
The Adjuster Called at 6 PM. You Missed It. They Hired Someone Else.
A storm rolls through on a Tuesday, an adjuster calls at 6:03 PM to scope a supplement, and your voicemail costs you a $28k job.
The Adjuster Called at 4pm Friday. You Missed It.
A supplement request sitting in voicemail over the weekend costs more than the job - here's how one roofer stopped bleeding Friday leads.
The Adjuster Called at 4pm Friday. You Missed It.
A supplement request came in Friday afternoon while your crew was on a job. By Monday, the homeowner had signed with the guy who called back in 11 minutes.