The 2:47 AM Storm Lead That Went to Your Competitor

The Lead Was Yours Until It Wasn't

It's 2:47 AM. A line of storms drops golf-ball hail across your market. Three homeowners pull up Google, find your site, and fill out your contact form. By 7:00 AM when you check your phone, two of them have already signed with the guy who answered at 3:15 AM.

That's not a marketing problem. That's a coverage problem.

Insurance Leads Don't Wait for Business Hours

Storm-chasing homeowners are in a different headspace than a bathroom remodel lead. They just watched hail punch through their shingles, their adrenaline is up, and they want someone on the phone RIGHT NOW. The first contractor to respond - even at 3 AM - gets the signed contingency agreement.

One storm-belt roofer we work with was losing roughly four to six inbound leads per storm event just to response lag. Not to a better pitch, not to a lower price - to a faster answer.

Reese Works the Phones While You Sleep

Reese is ARC's AI receptionist. She picks up every inbound call, texts back every web form, and qualifies the lead against your criteria - insurance claim vs. retail, damage type, property address - before logging it straight into JobNimbus or AccuLynx.

She knows the difference between a worried homeowner who needs a free inspection scheduled and a tire-kicker asking about gutters. She doesn't sleep, she doesn't take weekends, and she doesn't put anyone on hold at 2:47 AM.

What the Starter Tier Gets You

Hiring Reese on the Starter plan runs $1,499/month plus a one-time $5,000 onboarding fee. For a roofing company writing $8,000 to $15,000 insurance jobs, one captured storm lead more than covers a month of her salary.

You can also pair her with Hudson on the Crew plan at $2,499/month - Hudson handles outbound follow-up sequences to your older leads and inspection no-shows while Reese locks down every new inbound. Two teammates, no missed calls, no cold leads going dark.

Supplement Season Is Coming

Spring storm season isn't the only window. Supplement cycles on existing Xactimate files mean homeowners are calling back weeks after the initial inspection with carrier pushback questions. If nobody answers that call, they find a public adjuster who will - and you lose the supplement revenue you already earned.

Reese captures that call too. Every time.

Start With Reese

If after-hours lead loss is your biggest leak right now, Reese is the hire. She's built for exactly this - high-volume inbound, insurance-claim urgency, and CRM handoffs that keep your production team moving. Start a 14-day free trial and put her on the phones before the next storm system hits your market.