The Adjuster Called at 2:47 AM. Your Competitor Answered.
The Job Was Already Gone by Morning
A storm cell pushed through a suburb outside Nashville at 11:30 PM on a Tuesday. By 2:47 AM, a homeowner had already filled out three roofing contact forms — yours included. You saw the notification at 7:15 AM. The other two guys? One of them had already booked the inspection.
That's not a leads problem. That's a response-time problem.
Speed-to-Lead Is the Whole Game in Storm Season
Insurance roofing is a contact sport. The homeowner is scared, their adjuster is already scheduling, and they will sign with whoever shows up first - physically and digitally. One storm-belt roofer we work with was losing an estimated 30-40% of after-hours web leads to faster competitors before they brought on Tom.
Tom is ARC's AI receptionist. He picks up every call, responds to every form fill, and books the inspection into your AccuLynx or JobNimbus calendar - at 2:47 AM, on a Sunday, during a hail event when your whole crew is already slammed.
Tom Doesn't Just Answer - He Qualifies
Tom asks the right intake questions: date of loss, insurance carrier, has an adjuster been assigned yet. By the time your project manager sees the lead in the morning, it's already tagged, qualified, and scheduled. No sticky notes. No "I'll call them back after the Owens Corning delivery."
That means your estimator walks into the adjuster meeting with context - not a cold call scramble.
Pair Tom With Hudson and You're Playing Offense
Once Tom captures the lead, Hudson - ARC's outreach teammate - starts the follow-up sequence. Missed the inspection window? Hudson re-engages. Supplement approved but homeowner went quiet? Hudson nudges them back into your pipeline with the right message at the right time.
That two-teammate combo sits inside the Crew tier at $2,499/mo, plus a one-time $5,000 onboarding. For context: one recovered insurance job in most markets covers months of that cost.
Don't Let the Next Storm Be a Gift to Your Competitor
Hire Tom first. He's the one standing between your business and every 2 AM lead that's currently going straight to voicemail. Start your 14-day free trial, get Tom live before the next weather event, and stop finding out about good leads the morning after they signed with someone else.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
The 2:47am storm lead — and why your best roofer never sees it
A storm rolls through. Homeowners text at night. The first roofer to reply gets the inspection.
The Adjuster Called at 6 PM. You Missed It. They Hired Someone Else.
A storm rolls through on a Tuesday, an adjuster calls at 6:03 PM to scope a supplement, and your voicemail costs you a $28k job.
The Adjuster Called at 4pm Friday. You Missed It.
A supplement request sitting in voicemail over the weekend costs more than the job - here's how one roofer stopped bleeding Friday leads.