The 2:47 AM Storm Lead You Lost Before Sunrise
The Call You Didn't Know You Missed
A hail cell tears through your market at 2:47 AM on a Tuesday. By 6:00 AM, one homeowner has already signed with your competitor - not because they were better, but because somebody picked up the phone.
That job was worth $18,000 in RCV. Your voicemail got it instead.
Storm Season Runs 24 Hours. Your Office Doesn't.
One storm-belt roofer we work with was losing an estimated 30-40% of their inbound storm leads to whoever called back first. The problem wasn't their crews or their supplements - it was the 11-hour gap between when leads came in and when a human responded.
That gap is where Tom lives.
Tom Picks Up When You're Running a Crew
Tom is ARC's AI receptionist teammate. He answers every inbound call, qualifies the lead against your criteria (insurance claim vs. cash pay, hail vs. wind, single-family vs. commercial), and books the inspection directly into your AccuLynx or JobNimbus calendar - at 2:47 AM or 2:47 PM.
He knows how to ask the right intake questions: carrier name, date of loss, whether an adjuster has already been out. That means your estimator shows up to the site with context, not cold.
Don't Let a Supplement Opportunity Slip Either
Storm season isn't just about new leads - it's about every open file sitting in your pipeline. Sarah, ARC's customer success teammate, follows up on pending supplement approvals, keeps homeowners updated on material lead times, and flags stalled Xactimate negotiations before the homeowner calls your competitor for a second opinion.
A Midwest roofing company we work with started using Sarah to manage post-inspection follow-up and cut their average time-to-signed-contract down significantly during peak season.
What This Costs vs. What You're Losing
Tom alone starts at the Starter tier - $1,499 per month plus a one-time $5,000 onboarding fee. Pair him with Sarah on the Crew tier at $2,499 per month and you have intake and pipeline follow-up covered around the clock.
One missed RCV job in a busy storm week costs more than a full month of Tom's salary.
Start With Tom This Week
If your biggest problem is leads going cold before 7 AM, Tom is the hire. Set him up with your inspection booking link, your intake checklist, and your service area zip codes - and he's answering storm calls before your next coffee.
Try Tom free for 14 days and see how many leads were hitting your voicemail after hours. The number will surprise you. Start at arcagent.ai.
Sutton, Hudson, Tom, Sarah, Christi, Mike. Six named AI teammates working 24/7. The audit maps which one bleeds the most money in your shop today.
The 2:47am storm lead — and why your best roofer never sees it
A storm rolls through. Homeowners text at night. The first roofer to reply gets the inspection.
The Adjuster Called at 6 PM. You Missed It. They Hired Someone Else.
A storm rolls through on a Tuesday, an adjuster calls at 6:03 PM to scope a supplement, and your voicemail costs you a $28k job.
The Adjuster Called at 4pm Friday. You Missed It.
A supplement request sitting in voicemail over the weekend costs more than the job - here's how one roofer stopped bleeding Friday leads.